Why a Strong Online Presence Is Crucial for Marketing Sucess

May 11, 2020
Understanding Digital Marketing

Whether you own a service-based business or a general store, having an online presence is mandatory if you wish to continue being at the top of your game.

Any time dedicated to creating a website or an account for your business is time well spent, here’s why it’s essential:

To enhance accessibility

Having an online presence that’s scattered over many different platforms increases accessibility for your clients or consumers. Ideally, a Google search should provide them with all the information they need, so make sure your name appears at the top of Google’s search results by utilising search engine optimisation strategies.

Building relationships

Websites and social media accounts allow consumers to post reviews about your product. Any feedback is good feedback. If you receive a compliment, it will add to your online presence, encouraging new visitors that you are, in fact, a reputable brand. If an unhappy customer has gone on a rant about your product, reach out to them immediately to make amends. Being able to right the wrongs only strengthens your relationship with them and may even lead to customer loyalty.

Effortless marketing for a wider audience

COVID-19 has changed the pattern of shopping for forever as people shift towards online shopping. They’re reportedly happier doing so since they have the luxury to browse through the products or services at a time that’s convenient for them and they do so independently, with no pressure from sales associates.  

Man purchasing goods online

Your products or services sell rather effortlessly if you have a trustworthy online presence and the best part is, you don’t have to be available for this entire process to take place. Advertising yourself online is also much cheaper than the traditional method of sending out flyers or coupons. You can post and advertise for free across a range of different social media platforms, and if you work on your keywords for search engine optimisation, the search engines too will work in your favour. Additionally, if your budget allows you to, promote your posts to add to your post engagement.

Insures your efforts

Several tools help you track the metrics of your website and social media accounts, making it easier to determine that the efforts you’ve placed into establishing your name online are finally paying off in the form of converted clients. The numerical values, such as the number of likes or comments on any given post, also make it easier for you to figure out what your audience finds the most appealing. This, in turn, allows you to make improvements to your content as well as to other aspects of your business.  

At the Ocean Green Digital, we help businesses located in Cornwall and Devon establish a robust online presence. We do social media marketing for your brand; from video production, blog management, content marketing, web copywriting to search engine optimisation—we have it all covered. Contact us today for more unique digital marketing solutions to all your problems.