8 Reasons WHY SEO Is Essential for Your Business

May 11, 2020

Search engine optimization is a process that’s gaining a lot of momentum in the digital world. It helps business owners enhance the quality and quantity of website traffic through a variety of different marketing tactics.

Here are 8 reasons why it just makes sense to work on an SEO strategy:

What makes SEO Important?

  1. SEO opens up a new avenue for lead generation. Customers approach search engines looking for goods by using keywords. If this keyword matches with the content you have on your website, they’re automatically directed to it, bringing organic traffic to your website.
  2. Unlike a paid advertisement that offers a quick fix, an SEO strategy is a long-term investment that only grows to be more profitable; you’ll see the impact for years. Like other services, SEO services too are paid, but they’re relatively cheaper, and the payoff is well worth it.  
  3. You don’t win a click if you don’t appear on the very first page of the search results. The first page of Google captures 92% of search traffic clicks as opposed to the second page that captures 6% of all website clicks. The more you optimise your website, the more likely it is to appear as the top-ranking page, which will help you generate more revenue.
  4. As a consequence of the coronavirus pandemic, people have reduced store trips and have opted for online shopping instead. If at any point, your competitor is outranking you, you could lose several potential clients, which is what makes an SEO strategy essential for any business size.

Online shopping

  • Additionally, an SEO driven organic traffic makes the sales cycle a whole lot shorter. Users find you organically, accumulate all the information they need regarding the product and ultimately complete the conversion on their own. The best part is, the store’s always up and running!
  • Apart from driving more visitors to your website, the SEO strategy helps builds trust amongst users. You can establish more credibility with engaging content and optimised on-page elements.
  • When optimising your website, make sure that you offer an ideal user experience (UX) as it’s critical for your website’s success. A positive user experience is defined in terms of how easy the website is to use and navigate, the usefulness of the content and whether or not it satisfies the user search intent.

If you want to see the actual value of a well-built SEO strategy, reach out to our team of experts at the Ocean Green Digital here in Cornwall and Devon. We help businesses establish their online presence in the most commendable way. Our services include video production, search engine optimisation, pay per click, content marketing, blog management, social media and web copy.